Indian men shave video5/15/2023 ![]() It’s time we acknowledge that brands like ours play a role in influencing culture. “Gillette is proud to further enable their dream through our Safalta Apni Muthi Mein program. Speaking about the campaign, P&G associate director and country category leader of shave care Indian subcontinent Karthik Srivatsan said: “Neha, Jyoti and the entire village of Banwari Tola are an example of how, when we take positive actions, we create meaningful change and set the right example for the next generation. ‘Shaving Stereotypes’ also brought on board celebrity hairdresser Hakim Aalim who committed to training the girls in his salon. #ShavingStereotypes #DreamsDontDiscriminate /DNmA8iRYsb Such an honour to meet the #BarbershopGirls and present them the Scholarship. The activation leg of the campaign saw cricketer Sachin Tendulkar get a shave from the duo and present them a cheque from the Gillette foundation.Ī First for me! You may not know this, but I have never gotten a shave from someone else before. The soundtrack to the film is a folk song typically sung to commemorate the birth of a boy, with a subversive twist to the lyrics. The film chronicles a young boy accepting the gender roles extant in the society around him, until a visit to Jyoti and Neha’s barbershop causes him to question his assumptions. But over time, the village they lived in came around, according to the sisters. In the initial years, they apparently had to disguise themselves as boys because girls working in a barbershop was considered socially unacceptable. ![]() A new campaign for Gillette created by Grey India called ‘Shaving Stereotypes’ has focused on Jyoti and Neha Narayan, sisters in rural India who took over their father’s barbershop in 2014, while still in their teens.
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